5 Ways to Track Your Lead Generating Efforts

Generating leads can be a challenging process. You want to ensure that your time and effort is put into the right places to guarantee ROI. Therefore, tracking your lead-generating efforts is key to success. But where do you start? You want to ensure you’re using the most efficient methods to track your progress and results.

Check out these five ways to track your lead-generating efforts:

1. Website Traffic

A good place to start is with website traffic. After all, if no one is visiting your website, it will be pretty tough to generate any leads. There are a few different ways to track website traffic, but one of the simplest is Google Analytics. Google Analytics is a free tool that gives you insights into who’s visiting your website and how they’re finding your site.

For example, you can see which keywords people are using to find your website and what country they’re searching from. You can also see what pages people spend the most time on and where they’re dropping off. All this information can be sourced using lead management solutions and can be incredibly valuable when generating more leads from your website.

2. Engagement Rates

Engagement rates are also a key metric that tells how engaged people are with your content once they’ve landed on your website. There are a few different ways to measure engagement rates, but one of the simplest is through time on site/page. If people spend a lot of time on your site or a specific page, it’s a good sign they’re engaged with what they’re seeing.

You can also track bounce rate and the number of pages viewed per session to get an idea of how engaged people are with your site overall. This information can be incredibly valuable when trying to tweak your website or content to generate more leads.

3. Lead Sources

Also, track where your leads are coming from so you can focus your efforts on the most effective channels. Are most of your leads coming from paid ads? Social media? Organic search? With this data, you can better allocate your resources and budget accordingly. The goal is to have leads coming across all channels, but that’s not always realistic.

To streamline lead sourcing, do this:

• Look at your lead management solution to see where each lead is coming from
• Use UTM parameters to track specific campaigns
• Ask new leads how they heard about you during the onboarding process

4. Cost per Lead

Another metric worth tracking is the cost per lead (CPL). This metric tells you how much it costs you to generate each lead through marketing efforts like paid ads or email campaigns. CPL can be tricky to calculate if you don’t have all the necessary data, but it’s worth taking the time to do it so you can compare the cost-effectiveness of different channels. With a clear CPL:

• You can see which channels are generating leads at the lowest cost
• You can adjust your budget accordingly to focus more on the most effective channels
• You can measure the ROI of your marketing efforts to see if they’re actually worth it

5. Sales Conversion Rate

Don’t forget to track your sales conversion rate. This metric tells you how many of your leads actually end up becoming customers or clients. Tracking this metric will help you figure out which channels are driving results so you can focus on those moving forward. For example, if you had 100 sales and 500 leads, your sales conversion rate would be 20%. 

If you’re only generating a lot of leads but not many sales, it might be time to focus on a different channel. Ultimately, you’ll want to use a multi-pronged approach to generate leads, but tracking your sales conversion rate will help you focus your efforts on the channels actually driving results.

Conclusion

It’s not enough just to generate leads—you also need to track where those leads are coming from so you know which channels are effective and aren’t worth your time and money. By tracking the above metrics, you can clearly see which channels are working and adjust your marketing strategy accordingly.